A DBA Realty is an agent’s realty. DBAs allow agents to market and promote themselves under a brand of their own choosing. Entrepreneurially-minded agents view marketing much differently from the franchise-based agents of the past. Today, many agents prefer to create their own brands and not be assigned or given them. Look for innovations in agent branding to be the keystone in how agents present, sell and position themselves.
If you are going to be spending time and money building a real estate career or, just setting up a real estate sideline, focus those efforts with a DBA that has meaning to you. Simply put, if its your name or idea that is out front, your chances of success are greatly enhanced. The reason: DBAs extend a sense of ownership that can’t possibly be offered within a franchise environment.